ABOUT

From Roadmap to Revenue.

I specialize in helping growing ad-tech and digital media companies launch new revenue streams, reset product roadmaps, and build the operational systems that make execution repeatable.

My background combines 15+ years of cross-functional partnership with executive teams and department heads across product, engineering, sales, and go-to-market teams to turn complex environments into clear, workable plans.

Experience

Product Strategy & Operations

I help leadership teams define product direction and decide where growth should come from before committing teams, capital, or complexity.

Cross-Functional Leadership

I help product, sales, engineering, and operations move in alignment to deliver revenue-driven programs and projects.

Revenue & Yield Monetization

I operate at the hand-off point where strategy converts into meaningful revenue through monetization and operational execution.

How I Work

Clarity

Focused recommendations that cut through complexity.

Most teams don’t need more ideas. They need sharper focus. I bring structure to ambiguity so leaders know exactly where to apply time, capital, and effort

Confidence

Decisions backed by data, experience, and clear tradeoffs.

I’ve spent years driving key data-driven decisions inside ad-tech marketplace ecosystems. That experience helps clients move forward decisively without second-guessing and with precision.

Speed

Short feedback loops and forward momentum.

I believe in progress over polish. We move quickly, learn fast, and adjust; because waiting is often the most expensive decision.

Outcomes

Work that turns into measurable financial impact.

Everything ties back to monetization. I focus on practical and data-driven paths to incremental revenue, not theoretical frameworks or vanity metrics.