I work alongside leadership teams to scope and deliver revenue initiatives from initial diagnosis through execution. The work typically involves clarifying priorities, designing monetization and operating models, and partnering with product, revenue, and operations teams to ensure strategies translate into shipped revenue-driven outcomes.

SERVICES

From Strategy to Execution.

STRATEGY

Revenue Strategy Consultation

WHEN TO ENGAGE

Priorities shift constantly, roadmaps do not map cleanly to organizational goals, or there is misalignment in what should be built, why, or when it should be delivered to market.

WHAT I FOCUS ON

Clarifying product and revenue direction by pressure testing opportunities against impact, strategic fit, and execution reality. The focus is on aligning leadership, product, and engineering around a roadmap teams can actually deliver.

WHAT I DELIVER

A focused, defensible roadmap tied directly to business and revenue goals, with clear priorities, ownership, and confidence in both what to build and what not to build.

Strategy & Direction

  • Revenue and monetization assessment

  • Product and revenue opportunity prioritization

  • Market and demand alignment review

  • Pricing and packaging strategy input

  • Success metrics and KPI definition

WHAT’S INCLUDED IN A REVENUE STRATEGY CONSULTATION

Roadmap & Planning

  • Revenue-driven roadmap evaluation

  • Trade-off and sequencing decisions

  • Build vs buy vs defer recommendations

  • Execution feasibility validation

  • Clear ownership and accountability mapping

Alignment & Decision Support

  • Leadership and stakeholder alignment

  • Product and engineering prioritization support

  • Executive-level recommendations

  • Clear next steps and decision framework

EXECUTION

Fractional Revenue Management

WHEN TO ENGAGE

Growth stalls not because strategy is wrong, but because product decisions and revenue execution are disconnected.

WHAT I FOCUS ON

Turning monetization strategy into repeatable, scalable revenue through data-driven execution, optimization, and operational rigor.

WHAT I DELIVER

Clear ownership across revenue initiatives, streamlined processes, and execution systems that improve onboarding, reduce friction, and drive consistent revenue performance over time.

Revenue Ownership & Execution

  • Ownership of active revenue initiatives

  • Transition of strategy into executable revenue plans

  • Revenue performance measurement

  • Continuous optimization based on performance signals

WHAT’S INCLUDED IN FRACTIONAL REVENUE MANAGEMENT

Revenue Operations & Systems

  • Design and refine revenue processes

  • A/B Testing & Pricing Experimentation

  • Operational Platform Integrations & Maintenance

  • Business Health Diagnostics & Reporting Dashboards

Cross-Functional Leadership

  • Integrate into day-to-day workflows

  • Technical Program Management

  • Alignment across product, engineering, ops, and sales

  • Stakeholder management and progress tracking