CASE STUDY 01: INDUSTRY LEADING SUPPLY-SIDE PLATFORM
$10M+ in Product Growth & Development across New Revenue Streams
An Industry Leading Supply-Side Platform Sought To Expand Beyond Its Core Business By Developing New Revenue Channels Ahead Of Acquisition
The ChallengeAmbition Without Alignment
The business was heavily anchored to its core revenue streams while four newer channels CTV, Retail, Cinema, and Audio sat on the sidelines. Each had clear potential, but they were fragmented, inconsistently monetized, and often treated as experiments instead of real businesses.
The DiscoveryMore Than Just a Prioritization Problem
Once I dug into how each channel was operating, it became clear the problem was not demand. Buyers were interested and activity was already happening. What was missing was structure. There was no shared strategy, no clear ownership, and no consistent way to measure or scale performance across channels.
The ResistanceCompeting Priorities and Unclear Ownership
Like most organizations, there was hesitation to invest deeply in anything that was not already proven. Teams were stretched thin, priorities competed, and there was understandable skepticism that these channels could become meaningful revenue drivers rather than side projects.
The BreakthroughBuilding the System, Not Just the Strategy
I brought CTV, Retail, Cinema, and Audio under a single revenue framework and treated them like products, not experiments. With clear ownership, aligned incentives, and simple, repeatable processes, each channel moved from reactive to intentional. That shift created momentum and confidence across the business.
Measurable ImpactThe Transformation
The four channels scaled into durable revenue streams, generating over $10M in new revenue and becoming the company’s primary growth narrative. These channels ultimately emerged as a core driver of investor interest and competitive differentiation, playing a meaningful role in the company’s acquisition.
The company was later acquired, with its expanded multi channel revenue strategy cited as a key growth driver.
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