I Help Digital Media Teams Unlock $1M+ in Incremental Revenue.
I work with teams navigating growth, complexity, and revenue pressure, helping them focus on the right opportunities, execute with clarity, and turn product decisions into measurable revenue.
This work often includes roadmap prioritization, monetization diagnostics, revenue experiments, adoption improvements, and operating models designed to keep teams aligned around outcomes.
HOW I HELP UNLOCK REVENUE
FOCUS
Clarify where growth should come from and what deserves priority.
This typically includes roadmap prioritization, opportunity sizing, and surfacing the real constraints holding revenue back.
BUILD
Turn strategy into monetization models, systems, and workflows.
This often means designing pricing and packaging, defining operating processes, and aligning technical execution to revenue goals.
EXECUTE
Launch, measure, and iterate toward durable revenue lift.
This includes short feedback loops, clear success metrics, and cross functional alignment around outcomes.
Engagements typically begin with a focused diagnostic to understand the business context, revenue goals, and operational constraints. From there, I work with leadership to align on priorities and define a clear plan of action.
I work hands-on with product, revenue, and operations teams to turn that plan into execution. This includes clear ownership, short feedback loops, and practical decision-making grounded in real performance data.
My role is to help teams move faster with confidence, reduce noise, and ensure progress translates into measurable business impact.
WHAT I’VE DONE
$10M+ in Product Growth & Development across New Revenue Streams
120% revenue growth in 3 months, with faster publisher onboarding and a unified roadmap that turned a stalled initiative into a scalable growth engine.
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66% RPM Lift Through Product Monetization & Strategic Optimization
66% increase in Page RPM, 50% increase in eCPM yield, and 21% lift in revenue per session from ad product redesign aimed towards improved user experience and extended site engagement.
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“You created clarity in a complex monetization challenge by deeply understanding our goals before pushing solutions. Your ability to guide both strategy and execution resulted in a 66% yield increase while setting us up for more sustainable revenue growth.”
— Principal Technical Program Manager
“You brought structure and confidence to an initiative that initially felt overwhelming. By creating a clear roadmap and aligning teams around it, you helped us launch new channels quickly and scale them into a meaningful growth engine”
— Senior Director, Programmatic Operations